Enterprise
Greece

Awarded case study (Indie Awards 2022)
Enterprise Greece is designed to promote and support Greece’s substantial investment opportunities
and to engage the global business community with (first-class) high end export products—goods and services made in Greece.

Our basic principle starting our collaboration was to build a Social Media character and identity for the Organization, strengthening the core message, creating pillars of strategic communication and a dynamic visual identity. The strategy of the A phase concerned the entry of the Organization into Social media and was carried out using the following channels:

– FACEBOOK: THE “HEADQUARTERS”
the central hub of all social media activities of Enterprise Greece.

– LINKED IN: THE “PROF NETWORKING“
Informs and informs the public about organization news, events, webinars, etc.

– YOUTUBE: THE “VIDEO HUB”
Channel that we exploit for the collection and organization of corporate video content.

– INSTAGRAM: THE “MAGAZINE”
Dedicated to visual inspiration, focusing on storytelling.

In this context, we developed the Content Strategy of Enterprise Greece in different axes (Corporate, Exports & Invest in Greece)
creating content that helps to strengthen awareness and also to increase the percentage of ‘valuable’ fans of our pages.
We created and ran targeted Facebook advertising throughout the year.

Social Media accounts:
www.facebook.com/EnterprisegreeceSA
www.linkedin.com/company/enterprisegreece
www.instagram.com/enterprise.greece
www.youtube.com/channel/UCtPQF-FJu9dRADF6u1gzMkQ